Digital Marketing

Today’s customers mostly use the internet to find out where to buy what they are looking for.  From their search, they compile their shortlists and go shopping. If you don’t turn up in their search, you don’t get on the list – it’s that simple!

But how to you get onto that list?

  • Do you have a website?
  • Has it been Search Engine Optimised?
  • When was this last carried out?
  • How often do you update it?
  • Are you listed in online directories?
  • How many links exist to your website from others?
  • Do you advertise online?
  • Do you have a Facebook page?
  • Do you update it regularly?
  • Do you use Facebook for advertising?
  • Are you on Twitter?
  • How often do you Tweet?
  • Are you on YouTube, Flickr, Pinterest or Vimeo?
  • Do you issue an email Newsletter?
  • Do you use mobile technology?

Most digital methods are highly cost-effective and are capable of drilling down through databases of leads to reach the precise target market you are seeking to reach.  Once the domain of the 15 to 30 year olds, today people of all ages are booking flights, ordering books and doing research online and not just from their PCs either.  In September 2011 the CEO of Google told radio listeners that 75% of those searching online from their iPhone/Smart Phones went on to purchase online.  Recent stats reveal that mobile marketing is 4 times more effective in achieving click throughs than email marketing.  Most digital marketing is measurable making it extremely valuable in terms of demonstrating return on investment.

Digital Marketing does not, however, rule out traditional marketing  – at least not yet!  People still like to have something tangible – a promotional item, a brochure, a business card and a substantial proportion of our population are not online either at all, or on a regular basis. We automatically think of the older age groups but this also applies to other sectors of our society.

Talk to Ann on 086 3893547 – now!

call: 086 3893547 Email: [email protected]