Irish company goes to Germany to get Irish customers!

A business-man I met recently told me how he’d gained Irish customers by attending an international fair in Frankfurt! Similar fairs are simply not held here.  So when his soon to be new Irish customers approached his stand in Frankfurt they were surprised and delighted to find an Irish company who could service their needs from a base much closer to home.  A long way to go to get clients from just down the road but a great lesson in the value of ‘positioning’!

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