Client: Ilac Shopping Centre, Dublin

Description of Business: Retail shopping centre in Dublin city centre which consists of over 80 shops, cafes and restaurants.

The Brief: Marketing Management:

  • Development of strategic marketing plan
  • Branding
  • Public Relations
  • Promotion Managment
  • Tenant Liaison
  • Seasonal Decoration
  • Online Marketing
  • Advertising
  • Liaison with external community

Client: Tradelinks Programme

Description of Business: The Tradelinks Programme is a wide-ranging suite of business support measures which is aimed at addressing barriers to trade for enterprises based in Northern Ireland and the Border Counties of the Republic of Ireland.

Client Requirements: Development of market entry plans to promote and expand clients business and follow up marketing mentoring.

Client: Safe Zone Security Services, Cavan

Description of Business: Provision of Manned Guarding services, security training and security

Client’s Requirements: Business development and raising brand awareness.

Client: City Memorial Cards, Coleraine, Co.Derry

Description of the business: Sale of memorial cards through agency network

Client’s Requirements: To review and adapt current marketing communications materials to appeal to the Republic of Ireland market and to expand the agency network throughout the island of Ireland.

Outcome for Client: New ROI brochure produced together with marketing recommendations for further ROI branding.

25 new agents recruited to network located strategically throughout Ireland-north and south

Client: Tobin Consulting Engineers

Description of Business: Structural, Civil, Environmental and Mechanical & Electrical Consulting Engineers

The Brief: Provision of out-of-house Business Development services:

  • Lead Generation
  • Lead Development
  • Business Introductions
  • Strategic Marketing advice and support

Outcome for Clients: Utilising Bright Star Marketing for their business development has provided Tobin with a highly cost-effective solution for increasing their client base. Over 60 presentations were arranged resulting in the development of many valuable business relationships.

Bright Star Marketing also provided guidance and support to the Directors of TOBIN in terms of Marketing Strategy, Marketing Management, Marketing Communications, Client Retention, Research and PR.

Client: Cavan Credit Union

Description of Busines: Credit Union

  • Target Markets
  • All age groups within the common bond
  • Businesses

The Brief: Direct the marketing activities of the Credit Union in the face of increased competition.

  • Identification of USPs
  • Identification of existing and new market segments
  • Development of appropriate marketing strategy
  • Marketing Budget revision
  • Development of new modern brand image
  • Customer Retention plan

call: 086 3893547 Email: [email protected]