January 3, 2018

New Year, New Goals – 5 tips to Achieving Success

Filed under: Marketing Ideas — Tags: , — Ann Sheehy @ 11:39 am

We do it every year;  we make plans, set goals and more often than not, those great plans are forgotten or abandoned by mid February. So how do we stay focussed to ensure that, come this time next year, we can look back and pat ourselves on the back for a job well done?  Here […]

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September 5, 2017

Is Social Media right for your business?

Filed under: Social Media — Tags: , — Ann Sheehy @ 11:01 am

For many businesses social media is a critical part of the marketing function be it Facebook, Instagram, Twitter, YouTube, LinkedIn or any of the other myriad of social media sites as well as sites such as Groupon and Living Social.  Selecting which, if any, is right for your business could have significant impacts for your […]

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April 22, 2015

Google’s new algorithm means websites must be mobile-friendly

With more than two thirds of website hits now come from mobile device and tablets it is vital that websites are clearly legible and navigable from smaller screens. How many times have you called up a website on your smart phone only to find it impossible to read on the small screen.  According to some reports as […]

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May 1, 2012

Marketing Online and Offline

Filed under: Marketing Ideas,Presentations,Social Media — Ann Sheehy @ 10:22 am

Customers, consumers and commercial, are using the web to decide to where to shop. If your business doesn’t appear on the first page of results, it’s like not having your business on the right street!

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November 23, 2011

Effective Sales & Marketing

Filed under: Presentations — Ann Sheehy @ 8:41 pm

I delivered this lecture today to Cavan Chamber of Commerce members. For those who wish to download slides they are attached here.

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October 25, 2011

QR Codes – the latest free marketing tool ….

Filed under: Marketing Ideas,Social Media — Ann Sheehy @ 7:13 pm

Many people are only getting to grips with Facebook and all that it can do for our businesses;  many have yet to look at Twitter and already here comes another techno-marketing tool. It seems to me that two categories of business owners emerging:  those who balk at technology and those who embrace it – a […]

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September 30, 2011

Welcome to our new Website

Filed under: Marketing Ideas — Ann Sheehy @ 3:56 pm

I’m sure you’ve heard the saying, or a similar version of it, “Cobblers’ children have no shoes” – well as the lads in Irish Web Developers will attest, this marketeer has dedicated little time to her own marketing and is only now launching a website that has been in the making for over a year! […]

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October 6, 2010

Are websites becoming a thing of the past?

Filed under: Marketing Ideas — Ann Sheehy @ 2:24 pm

With Social Media sites offering such a transparent environment for businesses to offer their goods for sale, has the day of the website gone? As consumers we can’t stand the hard-sell, we never could but today even less so than before. Today we have easy access to thousands of opinions on a vast range of […]

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Irish company goes to Germany to get Irish customers!

Filed under: Marketing Ideas — Ann Sheehy @ 2:20 pm

A business-man I met recently told me how he’d gained Irish customers by attending an international fair in Frankfurt! Similar fairs are simply not held here.  So when his soon to be new Irish customers approached his stand in Frankfurt they were surprised and delighted to find an Irish company who could service their needs […]

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“All my business comes from referrals – why should I bother advertising?”

Filed under: Marketing Ideas — Ann Sheehy @ 2:17 pm

Many of my clients tell me that almost all of their business comes from referrals therefore they question the need to advertise.  When we dig deeper we discover that it was rarely as simple as someone telling them “you should buy from X”.    In my experience, when we get new clients it is very rarely […]

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