Hospitality & Leisure

  • Hotels
  • Restaurants
  • Activity Centres
  • Guest Houses
  • Clubs

Professional Services

  • Solicitors
  • Doctors
  • Dentists
  • Business Consultants
  • Accountants/Financial

Property & Construction

  • Auctioneers
  • Construction Companies
  • Engineers
  • Architects
  • Designers


  • Shopping Centres
  • Fashion
  • Beauty & Hair Salons
  • Pharmacies
  • Gift Stores

Business Start-Ups

  • First timers
  • Subsidiaries
  • Franchises
  • Sole Traders
  • Online


  • Retail
  • Manufacturing
  • Distribution
  • Service providers
  • Clubs & Associations

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New Year, New Goals – 5 tips to Achieving Success

We do it every year;  we make plans, set goals and more often than not, those great plans are forgotten or abandoned by mid February. So how do we stay focussed to ensure that, come this time next year, we can look back and pat ourselves on the back for a job well done?  Here are my 5 tips to ensuring you achieve your goals, business or personal, in 2018.

  1.  Be realistic – measure what you’ve achieved in the past and considering your available resources, set achievable goals.
  2.  Don’t try to eat the elephant – break the goals down into monthly, weekly and daily goals and measure your progress as you go.
  3.  Don’t overload yourself – pick One Big Thing* to achieve for the year, the month, the week and give that most of your focus.
  4.  Keep it front of mind and eyes – put up a progress chart and highlight the weekly, monthly and quarterly achievements
  5.  Reward yourself and your staff – set rewards for each step of the way no matter how small – a lunch out, a voucher, a treat.

There is nothing like the feeling of achieving what you’ve set out to do whether it’s growing your business, making changes to processes, furthering your education or even losing weight.  And when you do, it is most certainly worth celebrating so don’t skip step 5 – reward yourself and all those who helped you get there.

*If you only read one book this year make it The One Thing  by Gary W. Keller and Jay Papasan – published in 2013 I and many others have found it life-changing. 

Talk to me about your marketing needs on 086 3893547.

Ann Sheehy is a member of the Marketing Institute of Ireland and the Digital Marketing Institute.


call: 086 3893547 Email: [email protected]