Hospitality & Leisure

  • Hotels
  • Restaurants
  • Activity Centres
  • Guest Houses
  • Clubs

Professional Services

  • Solicitors
  • Doctors
  • Dentists
  • Business Consultants
  • Accountants/Financial

Property & Construction

  • Auctioneers
  • Construction Companies
  • Engineers
  • Architects
  • Designers


  • Shopping Centres
  • Fashion
  • Beauty & Hair Salons
  • Pharmacies
  • Gift Stores

Business Start-Ups

  • First timers
  • Subsidiaries
  • Franchises
  • Sole Traders
  • Online


  • Retail
  • Manufacturing
  • Distribution
  • Service providers
  • Clubs & Associations

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Is Social Media Right for your Business?

For many businesses social media is a critical part of the marketing function be it Facebook, Instagram, Twitter, YouTube, LinkedIn or any of the other myriad of social media sites as well as sites such as Groupon and Living Social.  Selecting which, if any, is right for your business could have significant impacts for your bottom line.  Suffice to say that in today’s world it is no longer sufficient to just have a website.

To avoid wasting resources, both money and personnel time, it is essential to choose the right platforms to promote your business on and having done that, to closely monitor and compare the return on investment from each of them.

Some sites don’t yield much reach until you put a budget in place behind the post; often a very small budget targeting customers within a chosen geographic radius, can be highly effective at taking your message to your closest customers.

If in doubt, simply ask your customers which sites they use.

Talk to me about all your digital marketing needs on 086 3893547.

Ann Sheehy is a member of the Marketing Institute of Ireland and the Digital Marketing Institute.


call: 086 3893547 Email: