Bright Star Marketing - Large Companies

Some larger companies manage in-house resources more effectively by outsourcing individual aspects of the marketing mix. You may find that from time to time you need guidance from an objective and independent professional. Perhaps you are entering new markets, re-positioning an existing product or service, launching a new product or service or re-branding your organisation. Sometimes things just get too hectic and it just makes plain sense to outsource some of the work.

Objectivity – no preconceptions
Focus on the task in hand
Broad experience
Professionalism
Releases your staff to concentrate on other aspects
Cost effective - you decide when and for how long
Cost effective - no PRSI, no pension contributions, no car, no mobile or other on-costs
No commitment

Services:

Marketing Audit
Marketing Strategy development & delivery
Marketing Mentoring
Brand Audit
Brand Management
Market Research
Lead Generation
Lead follow up
Appointment setting
Presentations
Customer Retention Programmes
Corporate Literature
Advertising Management
Sponsorship Management
Event Management
Direct Marketing Campaigns
Proposals and Pre-qualifications
Web Site Design and Development
Seminars/Exhibitions
Publicity/PR
Brochure Design and Production

Our Approach
We believe that in order to market your business successfully we need to form a thorough understanding of your industry and your customers. That is why at the commencement of any contract we set aside plenty of time to get to know your industry, your product/service, your people and your values. Through in-depth discussions with you and your staff, we uncover a true picture of the challenge ahead. Then with your knowledge of your business and our marketing expertise, we can put together a plan that you are comfortable with, that fits with your budget and that will achieve results.

The marketing plan will set out what needs to be achieved, the various measures that will be put in place to achieve those goals, as well as some parameters against which we can measure our success along the way.

At all stages we work with you, as your business development partner, to deliver the results you require and through regular scheduled meetings we can make any modifications that may be required to meet changes that may arise in the market place or within your organisation.