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Consumer Confidence up 4%. The latest Consumer Market Monitor has just been released by the Marketing Institute of Ireland in conjunction with Smurfit Business School at UCD. The monitor, which tracks key indicators of confidence and activity in the consumer market on a quarterly basis, shows the level of confidence in December 2009 was 6% better than in December 2008 and the average level of confidence for the year as a whole was 4% better than 2008. The report also indicates that cross border shopping has cost the exchequer an estimated €810 million in 2009, the equivalent of 3.5% of the retail market in the Republic. So writes Jennifer Bishop, Communications Manager of the Marketing Institute of Ireland. To read more visit www.mii.ie
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